Sean Combs (Puff Daddy, Puffy, Diddy, and P. Diddy) is a hip hop artist, producer, and businessman (Shout out, Ciroc!). Diddy absolutely killed it in his 20's. He began as an intern at Uptown Records and developed talent including Mary J. Blige. In 1993, Combs established his new label Bad Boy Entertainment, taking then-newcomer The Notorious B.I.G. with him. Both The Notorious B.I.G. and Craig Mack quickly released hit singles, followed by successful LPs, particularly The Notorious B.I.G.'s Ready to Die. Diddy's debut album No Way Out (1997) has been certified seven times platinum and was followed by successful albums such as Forever (1999), The Saga Continues... (2001), and Press Play (2006). Popular songs include "Victory", "Can't Hold Me Down", and Biggie tribute song, "I'll Be Missing You".